1Information We Collect

When you use BetterShape, we may collect:

• Order information: Your name, email address, and payment information when you place an order, including $0 orders.
• Contact information: Name, email, and message content when you reach out via our contact form or email.
• Usage data: Pages visited, time on site, browser type, and device info collected via cookies and analytics.
• Payment data: Card details are processed by our payment provider (Shopify Payments or Stripe) and are never stored on our servers.

2How We Use Your Information

We use the information we collect to:

• Fulfill your order and deliver your digital download link
• Send order confirmation and download access to your email
• Respond to customer support inquiries promptly
• Improve our website and products through usage analytics
• Comply with applicable legal obligations

We do not sell your personal information or share it with third parties for their marketing purposes.

3Cookies and Tracking

BetterShape uses cookies to enhance your experience and analyze traffic. These include:

• Essential cookies: Required for cart and checkout session management.
• Analytics cookies: Used by tools such as Google Analytics (aggregated and anonymized data).
• Marketing cookies: May be used by platforms like Meta Pixel. You may opt out via browser settings.

Disabling cookies in your browser may affect some site functionality.

4Third-Party Services

We work with trusted partners including:

• Shopify: Our e-commerce platform. See Shopify's Privacy Policy.
• Stripe / Shopify Payments: PCI-compliant payment processing.
• Google Analytics: Anonymous traffic analytics.

These providers access limited personal information only as needed to perform their services.

5Data Retention

We retain order information for a minimum of 7 years as required by applicable financial regulations. Contact form data is retained for up to 2 years. You may request deletion at any time (see Section 7).

6Security

All data is transmitted over HTTPS encryption. Payment information is processed by PCI-compliant providers and never stored on our servers. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

7Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data, subject to legal retention requirements.
• Opt-out: Unsubscribe from marketing emails using the link in any email we send.
• CCPA (California residents): Know what data is collected, opt out of data sales (we do not sell data), and non-discrimination for exercising your rights.

To exercise any of these rights, email contact@bettershape.com.

8Children's Privacy

BetterShape is intended for users aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us immediately so we can delete it.

9Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date. Continued use of our site after changes are posted constitutes acceptance of the updated policy.

10Contact Us

For questions about this policy or our data practices: